S is for Saleability: How likely is this design to sell?

Selling power (AIDA)

Customers want to buy promotional material that will be effective, so making your designs have the correct content for the industry you have chosen is very important. Here are four key points you need to remember when designing to give them the maximum selling power.

Attention

You want to grab people’s attention to your flyers, by making them stand out from the other industry designs. You can do this by adding a strong headline, which could consist of a question ‘Are you paying more than you should?â? or a special offer ‘Free Quotations in Januaryâ?, for example. Try and pick fonts that work well with the industry, for example a bold heading in a strong font would work well for a gym or bootcamp.

Interest

Now that you’ve got the customer looking at your designs, you want to keep them reading. Maintain their interest by adding in the benefits of using the industry. You can add in the main products and services, but avoid going into to much detail about all the features, remember the end users will be personalising this themselves, so using short, punchy text that grabs their attention is best!

Desire

Next you want to create a desire for the end user’s products or servicesâ?¦. The best way to make people take action is to offer them some kind of incentive. Make sure you add space for offers, create a sticker or coloured box so that they stand out from the rest of the design, the end user can then add their promotions and current deals.

Action

So you’ve made people want to use your end user’s business, but you now need to make it clear how they can contact them. The best way to do this is to leave space for a large ‘call to action’ on your designs, such as ‘Visit {{web_address}} now!â? or ‘Call now before it’s too late!â? using the auto fill phone number text {{telephone}}.