Advance Royalties Update

Posted on October 31, 2012 by gavin.cockerill

We’ll pay Â£500 each month for your designs!

TemplateCloud is an online marketplace where graphic designers – like you – can upload designs and earn unlimited royalties. You create designs for Flyers, Leaflets, Business Cards, Stationery, that kind of thing, then we turn them into editable templates for sale online.

We’re unique.
We sell your design templates via different websites across the world. Each time a customer uses your design, we pay you a royalty. We’ll also prepay you Â£5 each submission for up to 100 designs each month- that’s guaranteed.

Getting started is easy, you just need Adobe InDesign and an internet connection, then just get creative.

If you need help with resources, you can even use Fotolia images. Just choose from millions of images in the image library and use them in your designs – for free!

Read this article for more information.

So what are you waiting for? Visit TemplateCloud.com and start earning a guaranteed income for your designs.

Terms and Conditions:

Design Briefs for New TemplateCloud Designs

Posted on October 31, 2012 by gavin.cockerill

Need some inspiration?

Â To help give you some new ideas for putting together your TemplateCloud designs, we’ve written some design briefs to help get you off to a quick start.

These briefs feature header, subheader, body copy and design ideas for specific sectors. The industries featured are those recently requested by end clients looking to use TemplateCloud designs on their marketing material.

You can download these PDF briefs here.

Not signed up yet? Do it today to make sure you make the most of our current Advance Royalty payments of up to Â£500 per month, read more about this here.

Happy designing!

V is for Versatile

Posted on October 31, 2012 by gavin.cockerill

How to use V Layers in your designs

Want to know how to create editable images behind vector objects?

We’ve added some new functionality to TemplateCloud that along with the new image library will help you make your designs even more flexible for the end user and help you sell more of your designs. It’s called V layers.

V layers mean that you can create irregular shaped editable images as well as having editable images behind locked vector graphics. The result of this is that elements such as images can now be editable along with overlaid text.

So how does it work?

It’s really easy to add this versatile function to your designs. All you need to do is create a mask (or masks) of the shape you want – essentially a vector object on it’s own layer. For example, in this design I’ve created a simple cyan rectangle in InDesign and then punched out 4 circles using the Objects > Pathfinder > Subtract tool:

Next, create a new layer. The layer should be labelled starting with ‘v_’ this is a v_ layer. V is for Vector (not versatile, but it sounded better as a header). Put the mask shape or vector object onto this layer. Your label should be labelled, for instance v_Mask 1. The three images in this example are then placed behind the mask in the layer order like this:

Once your V layer is in place you can then add your editable text as normal above it.

The example above has more than one V layer.

The extra layers (coloured in brown) are for the white circles and the white lines on the artwork. You can add as many V layers as you like, but you can only have one vector element per v_layer.

This is how the same file looks to the end user:

Using a V layer gives you a great deal of creative flexibility when building your designs. For example the design below uses vector objects as V Layers that overlay an image, making the image behind editable. The two blue shapes are locked and the text on top is also made editable:

So here the image is editable and so is the ‘Need to get fitâ?¦â? text.

Key points:

Label your layer as v_ (v_mask for instance)
Only use vector shapes on V layers
Only one item per V layer
You can have more than one V layer per design
Position any images that are to be editable through your V Layer below the V layer
Remember that V layers aren’t editable by the end user

To see an onscreen demonstration of this, watch this video for more information.

Any questions post them below.

Happy designing!

TemplateCloud Tactics

Posted on October 31, 2012 by gavin.cockerill

Get Your Template Building Tactics Right!

How do you increase the chances of your designs selling?

A question we get asked all the time by our Clouders. So we’ve spent some time looking at what sells and the characteristics of these designs.

What we’ve come up with is the TemplateCloud Tactics. Design by these simple rules and you may see your designs selling even more.

T: Targeted

Be Industry Specific.

Think carefully about the industry or sector you are designing for and spend time researching before starting your design.

For example:

Plumbers
Mechanics
Dentists
Beauty Salons
Dog groomers
Ironing services
Painters & Decorators
Accountants
Hairdressers
Electricians
Gardeners
Cake shops
Children’s entertainer
Solicitors
Builders
Estae agents

To name but a fewâ?¦.

All of these industries will have different messages they’ll want to convey. Consider what other elements they are will want to include such as photo examples of their work, list of services or industry accreditations. Your research should also look at what advantages they may offer over competitors and what colours, look and feel their collateral should communicate.

A: Adaptable

Make as many editable elements as possible. This allows greater flexibility for the end users allowing them to personalise their designs and tailor them to their business and local market. Unless there is a valid reason for making something fixed, don’t. Remember the new v_layer functionality allows you to create editable images underneath editable text and shapes. Read more about that here. If you’re not sure ask us.

C: Content driven

Create good content. Don’t just put a ‘Put text hereâ? layer. Think about what you would put if you were designing this for the client. Other than contact details, most end users only make minor text changes to existing copy within a design. End users are therefore more likely to buy a design if it uses good copy that’s relevant to the sector they work in. Add some relevant text or a key message as well as making sure the all-important heading for your design is pertinent and demands attention. The header will be the first thing end-users and their clients see and you only get one chance to make a good first impression.

T: Technically Sound

Get the basics first. Use the starter guide initially. Carefully read it and use the checklist on the back cover for every template you build to make sure they will work correctly once uploaded. Consider usability for the end user as well when setting text frames etc. to make sure your templates function with the greatest of ease for customers.

Keep checking our blog for new developments and features you can use in your templates, our systems are constantly updating and evolving to give you greater flexibility with your designs. Once you’ve mastered the basics, have a look at the Advanced Guide for more cool stuff you can do.

I: Image based

Our most popular designs centre around one or two large images – big images sell! So using an image as the focus of your design will appeal to end-users. You can use your own image or choose one from our TemplateCloud Image Library, the end-user can then choose to use your suggested image or replace it with their own image. Read more about how to use the TemplateCloud Image Library here or in our Template Creation Guide.

Remember you can now add editable text over an editable image or use shaped masks by mastering v_layers. Read more about that here. If you’re not sure, ask us.

C: Colourful

Your design will go head to head with hundreds of other designs on-screen, and the more colourful it is, the more likely it is to draw attention. Think about colours which compliment the industry you are designing for such as relaxing greens and purples for a spa.

Contrasting colours make important details stand out and can help make promotions and phone numbers jump off the page. Play carefully however, there’s a thin line between colour contrast and colour clashingâ?¦

S: Selling power

If you follow the above formula, your template should have a greater selling power for both you and any end user who purchases your design. But to really boost the likelihood of a sale, your design needs to follow a basic marketing principle called A.I.D.A. Run all your copy through this simple magic formula below to ensure your designs get a higher response. This formula is a great tool for writing powerful sales letters and killer copy:

Attention

Attract your reader’s attention with an exciting headline. Make them intrigued, just by reading it. Either reveal or conceal a common interest. For example:

‘How to Make Yourself Irresistible to Ladiesâ?

‘Want to Retire at 50?â?

‘Don’t Make These Common House-Buying Mistakesâ?

Interest

Evoke interest from your potential customer by telling them multiple, life-enhancing benefits. Steer away from just listing features. Use simple, short sentences and talk to them as if they’re sitting next to you.

Desire

Make them want it. Make it irresistible. Give them guarantees of their money back. Or extra special bonuses or discounts. Don’t forget to state the urgency – make your offer timebound. You could try ‘Order within 7 days and get this free pen set. If you’re not 100% satisfied, we’ll refund you in full.â? A good deal makes something more enticing but of course make it editable so end-users can tailor it to their needs and business offering.

Action

Tell them what to do! You’d be amazed how much sales literature misses the vital step. Don’t assume people who see your design will know what to do, make it clear what the next step is and make it stand out. Point them to the sales process Â and get them to ‘call for a no-obligation quoteâ? or ‘Call us to place your orderâ?.

So, there it is. Stick this on your wall, engrave it on your pen, write it on your monitor – whatever you do, just don’t forget A.I.D.A. It’ll make you a better writer.

How to use stock images in your designs

Posted on October 31, 2012 by gavin.cockerill

How to use stock images

To use one of our images go to the Stock Images tab in your TemplateCloud account. Search for the content you wish to use and once you’ve selected your image you can download a low res, watermarkedÂ ‘comp’ image free of charge (see below image). Place the image as required in your design and embed it as usual (read more about embedding images here).

These images can only be used as editable images and cannot be placed on the -Background layer. The images are named in a special way so don’t rename them and do not modify the image in any way.

We’ll replace it with the high res image when your template is used by a customer on one of our retail partner websites.

To watch an onscreen demonstration of this process, watch the How to Use Stock Images in Your Designs video.

How to use images in your designs

Posted on October 31, 2012 by gavin.cockerill

How to use images in your designs

For all images you use in your designs, whether they are editable and background images, they must be:

High resolution (minimum of 300dpi)
CMYK TIFFs or JPEGs (if saving as JPEG’s use the ‘Maximum’ quality setting to preserve resolution).
Embedded within your document (see right image below)
EPS files can be used on the background layer ONLY.

How to make images and logos editable

Only raster or bitmap images (TIFFs / JPEGs) can be used as editable objects in your design. Also make sure:

ALL vector elements are on the -Background layer (including vector logos or imported EPS files)
All editable images and logos are on their own layer
You have used NO effects on your image except for rotation or solid line frames. All other effects are forbidden on editable objects
Whilst you are getting used to producing editable designs, ensure all image frames are rectangular so no circles, stars or other fancy shapes. At a later stage, there are more cool things you can do with images in your design, read this post for more information when you are ready. You can use any shape you like on the -Background layer

Where are the images from?

Images you use within your design must be either:

Your own
Licensed for use within a web-to-print environment
Images from our TemplateCloud Image LibraryOur image library is provided by Fotolia and features millions of images ready for you to use in your designs (see left image below).

To see an onscreen demonstration of placing images in templates, watch the How to Use Images in Your Designs video.

How to upload your designs

Posted on October 31, 2012 by gavin.cockerill

How to upload your designs

To upload your design, follow the below steps:

Make sure you have saved your file as an InDesign Template (.indt file extension).
Sign in to your TemplateCloud account and go to ‘Create New Template’.
Give your design a title and to select the size and specification of your file (ie. is it single or double sided).
Set your royalty and choose whether you would like it to increase with each sale or stay at a fixed rate. We usually recommend a royalty based on the size of your file and how many Fotolia images you have used, be careful not to set your royalty too high as this could prevent it from selling very well.
Upload you file and build your template. You will be prompted to replace any missing fonts at this stage with fonts from the Linotype library (see this post for more information on fonts you can use in your designs).
Test your template and make sure it works as you expect for the end client before saving it to proceed to the next step.
Tag your template as appropriate using tags from the list to help end clients search for your design. Make sure you add at least one tag from the Industry Type tab or add a tag if none are suitable.
Choose a maximum of three colours based on the main colours used in your design. Again this is to help end users when searching for designs of a particular colour.
Read and accept our Terms and Conditions to submit your design for approval.

You can view all of your designs from your dashboard which will allow you to see when your design has been approved and uploaded for sale.

Watch the Video: How to upload your design to TemplateCloud for more information.

How to download template files to build your designs

Posted on October 30, 2012 by gavin.cockerill

How to download template files to build your designs

To make sure you get the size of your document correct with the correct bleed and colour settings, we recommend downloading one of our template files. You can view the list of the different sizes here .

In our template files you will find:

Our full colour chart ready for use (all colours must be Process CMYK, no spot colours, tints or gradients)
A list of Active Updates
A placeholder logo

To see an onscreen demonstration of this process, watch the How to Download Template Files to Build Your Designs video.

How to use colour swatches in your designs

Posted on October 30, 2012 by gavin.cockerill

How to use colour swatches in your designs

To add a colour choice for the end user to use, add ‘s_â? to the colour name in the swatches panel.

You need to make sure that all the font colours you use in your document are labelled this way so that they display properly in the editor. All colours you use must be Process CMYK, no spot colours, tints or gradients as these will not view or print correctly once they have been edited.

To help you get your colours right, In our template files you will find our full colour chart ready for use with over 150 different swatches. You can download our templates here .

To see an onscreen demonstration of this process, watch the How to Use Colour Swatches in Your Designs video.

How to use Active Updates in your designs

Posted on October 30, 2012 by gavin.cockerill

How to use Active Updates in your designs

Using Active Updates in your designs means that your templates will be automatically pre-filled with an end-user’s contact details when they are editing your design. This helps to save them time and to better visualise how your design will work for them which could help to get you more design sales.

{{name}} First name & surname
{{job_title}} Position or job title
{{email}} Email address
{telephone}} Telephone number
{{fax}} Fax number
{{mobile}} Mobile number
{web_address}} Website
{{business_name}} Business name
{{address_1}} 1st line of address
{{address_2}} 2nd line of address
{{post_town}} 3rd line of address
{{county}} 4th line of address
{{postcode}} Postcode

To use Active Updates, use the field names below in your document instead of ‘placeholder’ text so that the design automatically pre-fills with the user’s details when they open it in our editor. This list of Active Updates is also in all of our template files ready for you to use, download one of our templates here .

To see an onscreen demonstration of using Active Updates, watch the How to Use Active Updates in Your Designs video.