C is for content: Is the design fit for purpose?

Copy has been considered as part of the overall design

Our templates must have industry specific copy. This is so the end user can imagine using your design to promote their business, and also gives them confidence that their marketing will contain effective copy.
When adding copy to your template it’s always a good idea to do some research on the industry you are designing for. To do this you can look online at other specific companies and see what offers and services they provide. For example, if you were designing a plumbing flyer ,you could add services like boiler servicing, repairs, power flushing, blocked sinks, leaks, burst pipes and fitted bathrooms.

Perfect spelling and grammar

All templates should have perfect spelling and grammar. Most end users keep the copy that is provided by the designer, so if there is a spelling mistake it can cause some big complaints. The simple answer is to always proof read and spell check your text before you upload.

Includes essential details

Every design needs to contain essential details within a design. ‘Active updates’ is a feature that will save time for the end user by automatically filling in certain details when the template loads. The use of ‘active updates’ is optional but we’d recommend you use them in your templates wherever possible, instead of using ‘placeholder’ text like ‘your name hereâ? or ‘your phone numberâ?.
To add ‘active updates’ Simply replace ‘placeholder’ text with special field names with:

{{title}}

{{name}}

{{job_title}}

{{email}}

{{telephone}}

{{fax}}

{{mobile}}

{{web_address}}

{{business_name}}

{{address_1}}

{{address_2}}

{{post_town}}

{{county}}

{{country}}

{{postcode}}

When the template is loaded, the special fields are replaced with the user’s details from their account.